This work offers a SUMMARY of the book PURPLE COW: TRANSFORM YOUR BUSINESS BY BEING REMARKABLE originally written by SETH GODIN.The basic premise of this book is that creative advertising is less effective today because of clutter and advertising avoidance. If your business is not unique, it will be invisible.
Marketing an invisible business is tough. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product.A Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd.Seth explains how following the long standing traditional marketing checklist (the fabled Ps of marketing) is now no longer enough. This new P he states is even more important. Its the P for Purple Cow.
What could be more remarkable than a purple cow? And being and finding a way to have your business be remarkable is what this book is all about.